Scarves emblazoned with red dragons draped over their black business suits, Chinese officials light incense and bow solemnly at the feet of a mythical ancestor known as the Yellow Emperor.
The avowedly atheist Communist Party is promoting worship of the ancient figure as it seeks to bolster its legitimacy – and emphasise Chinese blood ties, including with Taiwan ahead of the inauguration of Beijing-sceptic president Tsai Ing-wen.
Thousands gather in the heartland province of Henan, where the Yellow Emperor, or Huangdi – described in archaic annals and present day schoolbooks as the founder of Chinese civilisation – is said to have been born 5,000 years ago.
High-ranking cadres – including the province’s top official, and a former culture vice-minister – proceed up a red carpet, place offerings in front of an altar and gaze into the statue’s chiselled visage, before bowing.