China’s top universities are encouraging academics and students to write online articles promoting socialist values, with some offering authors the same academic credits they would get for papers published in journals. The policy, which follows calls made by President Xi Jinping late last year for academics to become advocates of socialist values and firm supporters of Communist Party rule, has upset some people in the world of academia. According to a notice issued this month by Zhejiang University, content that is widely circulated online, that shows “core socialist values” and influences public opinion with “correct thinking and culture” now carries the same weight as an academic paper – whether it is in the form of an essay, video or animation. Content that is posted on the websites and social media platforms of party mouthpieces such as People’s Daily and Xinhua would receive the most credits, the notice said. “Many professors object to it, saying they do not want to be used for politics,” a PhD student at the university told the South China Morning Post . Chinese universities ‘limiting admission of North Korean students’ as nuclear crisis escalates “No one is stupid here. The policy is aimed at getting the most intelligent people to say positive things about the country,” said the student, who asked not to be named. The new scheme is being run by the university’s party committee, he said. Zhejiang University, which is based in the eastern Chinese city of Hangzhou, is not the only seat of learning offering incentives to those who toe the party line. Jilin University in northeastern China is also handing out credits to faculty members whose propaganda is published on state media websites and major commercial news portals. Propagating the country’s achievements on “mainstream foreign media” also counted as an academic achievement, the university said. A professor at Jilin, who also requested anonymity, said the new policy had yet to affect his teaching or research work. “I’m holding onto my own academic standards,” he said. “I don’t know what will happen in the future. A good society should have voices of opposition.” Shanghai Jiaotong University and the University of Electronic Science and Technology have launched similar schemes, while a number of other schools have promised to follow suit. Chinese universities tighten ideological control of teaching staff The online propaganda drive came soon after inspectors from the party’s discipline watchdog in June named 14 top colleges as being “too weak in their political work”. That announcement followed a nationwide programme of inspections. Both Zhejiang and Jilin universities were accused of failing to implement a strong system for ideological work. China is keen to boost the global rankings of its universities and attract the best talent from around the world, but critics have said its efforts were being undermined by too many controls on academics. In recent years, Beijing has tightened its restraints on higher education, warning of the spread of “Western values” on campuses and sacking lecturers it accused of being critical of the party. In a speech to universities and colleges in December, Xi said they must become the “strongholds of the party’s leadership”. Chinese universities trial facial recognition for freshmen registration Ying Biao, Zhejiang University’s party propaganda chief, said the new scheme was a way to help achieve Xi’s goals. “We want to ... encourage all teachers and students to tell the China story well, to spread China’s voice and to produce more positive views and comments,” Ying told People’s Daily . According to the Zhejiang PhD student, due to its distance from Beijing’s political centre, the university traditionally enjoyed more freedom than many others and attracted a higher number of liberal scholars as a result. However, the new policy was likely to encourage young researchers to produce propaganda work rather than academic papers in their bid to get on, he said. “At least the old people are still here, and they are hard to move,” he said. “But I don’t know how things will be in 10 or 20 years.”