Chinese star calls time on Swiss watch brand after CEO says Taiwan is a ‘country’
- Audemars Piguet CEO referred to Taiwan as ‘a very tech-oriented country’ in a video conversation months ago
- Actor-singer Lu Han and team had wanted the watchmaker to apologise on global platforms in Chinese and English
The studio of the actor and singer, a former member of K-pop boy band Exo, announced the move in a statement on Sina Weibo, China’s Twitter-like platform, saying Lu was terminating his “cooperation relationship” with the luxury label.
Audemars Piguet came under fire in China after CEO François-Henry Bennahmias referred to Taiwan as “a very tech-oriented country” in a video conversation months ago.
Why isn’t ‘Taiwan’ in the name of most Taipei missions?
“National interests are above all else. Mr Lu Han and Lu Han Studio will resolutely defend national sovereignty and territorial integrity,” the Weibo post said.
The Swiss brand on Saturday posted a statement in Chinese on Weibo, apologising for its error. “We apologise for the recent misrepresentation. Audemars Piguet always adheres to the ‘one China’ position and firmly upholds China’s national sovereignty and territorial integrity,” the statement read.
Lu’s studio said they had urged the watch brand to apologise on global platforms in Chinese and English, but failed to reach an agreement with the company, which led Lu to cut endorsement ties.
Lu, 31, is among the most popular and highest-paid celebrities in China today and has been the brand ambassador of Audemars Piguet since 2018.
02:38
Global brands face backlash in China for rejecting Xinjiang cotton
Lu has more than 60 million followers on Weibo. He made social media history for the second time by breaking his own Guinness record for the most comments on a Weibo post when, in 2015, one of his earlier posts about his favourite football team, Manchester United, clocked up more than 100 million responses.