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Shanghai’s accidental group-buying heroes: getting food through in the Covid-19 crisis
- With the usual supplies stretched or broken, residents are stepping up and using the power of networking to help their communities
- These grass-roots leaders harness the wisdom of the crowd and bulk orders for collective benefit
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It’s 10pm in Shanghai and film producer Frank is hard at work.
Instead of looking through scripts or coordinating a shoot, he is trawling through numbers on a spreadsheet, working out what essentials to get next.
When he places the next order for his residential compound, vegetables will be the top priority.
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“There are 57 votes for vegetables, 52 votes for fruit, 49 for meat, and 45 for bread,” he said. Other basics his neighbours listed included oil, rubbing alcohol, spices, toilet paper, and baby milk formula.
Frank – who only wanted to be known by his first name – will be working late the next day too, sorting and distributing goods from a previous order for the community of 1,000 people.
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The 32-year-old is one of a number of community leaders who have been lauded as everyday heroes for stepping forward to run group buying schemes that have been crucial in helping many Shanghai residents secure supplies during the citywide Covid-19 lockdown.
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