China’ social media influencers have made frugality trendy by starting a low-cost living challenge in Shanghai, one of the country’s most expensive cities. Photo: Reuters
China’ social media influencers have made frugality trendy by starting a low-cost living challenge in Shanghai, one of the country’s most expensive cities. Photo: Reuters

‘Everything is unknown’: young Chinese cut spending as economy falters

  • China’s social media influencers share tips on frugal living as willingness to spend drops, with almost 60 per cent of people saying they want to save money
  • Beijing’s zero-Covid policy has taken a heavy toll on consumption, while its crackdown on tech companies hits younger workers

China’ social media influencers have made frugality trendy by starting a low-cost living challenge in Shanghai, one of the country’s most expensive cities. Photo: Reuters
China’ social media influencers have made frugality trendy by starting a low-cost living challenge in Shanghai, one of the country’s most expensive cities. Photo: Reuters
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