David Wollfe, British inventor of the Wolffepack backpack, says Facebook ads that called the bag “revolutionary” were banned in Hong Kong. He believes it was over the spurious political connotations of the word. Photos: Wolffepack

He tried to sell ‘revolutionary’ backpacks in Hong Kong. Facebook’s response left him ‘gobsmacked’

  • Facebook ads calling the Wolffepack bag ‘revolutionary’ were twice banned in Hong Kong, then immediately reinstated when the word was removed
  • The social media giant blames ‘technical issues’, but the advertisers believe Facebook algorithms flagged the word as politically inflammatory
Topic |   Facebook

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David Wollfe, British inventor of the Wolffepack backpack, says Facebook ads that called the bag “revolutionary” were banned in Hong Kong. He believes it was over the spurious political connotations of the word. Photos: Wolffepack
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