Children with their Lego creations made during a class at Shanghai’s VZ International Creative Centre. Photos: Mandy Zuo Children with their Lego creations made during a class at Shanghai’s VZ International Creative Centre. Photos: Mandy Zuo
Children with their Lego creations made during a class at Shanghai’s VZ International Creative Centre. Photos: Mandy Zuo
China /  Money & Wealth

Lego builds on strong success in China as playful children discover their creative side

Sales of Danish company’s toys surge more than 50 per cent in two years as mainland parents recognise that playing with interlocking plastic bricks boosts inventiveness

Mandy Zuo
Mandy Zuo

Updated: 8:30pm, 2 Jul, 2015

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Children with their Lego creations made during a class at Shanghai’s VZ International Creative Centre. Photos: Mandy Zuo Children with their Lego creations made during a class at Shanghai’s VZ International Creative Centre. Photos: Mandy Zuo
Children with their Lego creations made during a class at Shanghai’s VZ International Creative Centre. Photos: Mandy Zuo
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