Q&A: What's a ‘communiversity’? Meet founder of Guokr.com, bringing science education to everyday mainland China
Ji Xiaohua,who has a PhD in neurobiology, started Guokr.com, foundera simple science news and online education website, on the mainland in 2010.
Its massive open online course (MOOC) platform enables laymen to try the courses of elite global institutions from home.
Also, its platform, Zaih.com,lets people chat to industry experts for a fee.
Ji spoke to COCO FENG
When it launched, our wish was to be China's Discovery in the new media world. Firms like Discovery and National Geographic have made science a popular culture that everyone can understand. We look up to Discovery, but have far to go.
I had this "communiversity" idea two years ago when I started MOOC, and last September put forward the idea to my colleagues who, at that time, didn't think it would work out well. I then wrote a news article, speculating about how media would cover it when it came into being. Some colleagues were convinced though and we worked out this O2O platform. This business model is the world's first. We are pairing more than 100 teachers and students in five cities every day. Personally I have met more than 10 people who paid to chat to me. Our goal is to help 60,000 people a month to find the people that they want to talk to.
It is hard to simply compare these two vocations. For me, the effort I have been making now is closer to full capability. I had already started writing about science in plain language for ordinary people before I got my PhD. I know what readers like and how to explain complex things to them.
I saw the film by Hong Kong director Derek Yee. It tells the story of a group of extras who dream of being film at Hengdian World Studios [in Zhejiang province, known as China's Hollywood]. The extras are just like the entrepreneurs that flood big cities such as Beijing and believe that they can be somebody. Most of them end up turning in circles and making no progress. It is very cruel. I think this is what entrepreneurs should think twice before they get started.