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The artist has used Lego blocks before to create a series of portraits of political leaders and activists, including Nelson Mandela. Photo: SCMP Pictures

Chinese artist Ai Weiwei to collect Lego from fans around world for artwork after toy firm refuses to sell him bricks on ‘political grounds’

Ai Weiwei

Chinese artist Ai Weiwei will set up a network of collection points to receive Lego block donations, he said on Monday, after he set off a social media storm by accusing the Danish toy company of refusing a bulk order on political grounds.

The children’s toy became embroiled in controversy when Ai - who used the toy bricks to create portraits of political activists from around the world for a US exhibition last year - said the firm had told him it would not sell directly to users with “political” intentions.

Ai is China’s most prominent contemporary artist, who helped design the Bird’s Nest stadium for the Beijing Olympics and his work has been exhibited worldwide, but he has also run afoul of Communist authorities.

READ MORE: China artist Ai Weiwei says passport returned after four years, plans London trip

Fans offered online to give him their Lego blocks and a post on his Instagram account said on Monday: “Ai Weiwei has now decided to make a new work to defend freedom of speech and ‘political art’. Ai Weiwei Studio will announce the project description and Lego collection points in different cities.”

His Instagram account also shows a picture of Lego bricks in a toilet bowl with the caption “Everything is awesome”, the tagline of The Lego Movie.

One supporter posting on Twitter told the manufacturer: “Your execs need to go watch The Lego Movie and think about what they’ve done.”

Denmark-based Lego said in a statement to the UK newspaper The Guardian: “As a company dedicated to delivering great creative play experiences to children, we refrain, on a global level, from actively engaging in, or endorsing, the use of Lego bricks in projects or contexts of a political agenda. This principle is not new.”

Ai has been targeted by the authorities for his advocacy of democracy and human rights as well as other criticisms of the central and local governments in China, including in the aftermath of the deadly Sichuan earthquake in 2008.

READ MORE: A bugged life: Chinese dissident artist Ai Weiwei finds 'listening devices' in Beijing studio

He was detained for 81 days in 2011 and subsequently placed under house arrest, with his passport taken away. The document was only returned in July this year, enabling him to travel to Europe. 

An opinion piece in the Chinese edition of the Global Times newspaper, affiliated with the Communist Party mouthpiece the People’s Daily, praised Lego for “refusing to be implicated in a political statement” and being motivated by “good business sense”.

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