A woman who sells bowls of luxury noodles for 188 yuan (HK$230) and delivers them in a pink convertible sports car has become a well-known sight in a southern Chinese city, according to local media. Yang Shili, founder of Fu Yi Yi Delicacies, saw her income increase a hundred-fold within two years after she started promoting her dishes on Weibo and delivering them to wealthy residents in Changsha, capital of Hunan province, the Sanxiang City Express reports. According to the report, Yang dropped out of school in 2013 and worked in a bar in the city at night. But her true passion is cooking, and Yang spent her daytime hours preparing dishes for relatives and friends, who encouraged her to set up in business. She started off by selling spiced eggs at 5 yuan each through Weibo, where she soon realised she should target well-healed foodies. “My customers on Weibo are mostly well off, they have high demands for quality food and are willing to pay for it,” Yang told the Express. She invented noodles priced at 100 and 188 yuan per bowl, which proved to be very popular. She soon quit her night job to focus on the catering business. According to the report, Yang uses imported Italian noodles and her soup base takes nearly 50 hours’ to prepare. Last year, Yang bought the pink convertible to make home deliveries. She also opened a sit-down restaurant on the city’s bustling Jiefang West Road, which earns more than 150,000 yuan a month. Yang said her success was due largely to word of mouth on Weibo, where she has five accounts and almost 30,000 followers.