James Bond and Frank J. Underwood, the fictional US president in House of Cards, gave a boost to Alibaba's big day yesterday.
"Good evening to the great people of China," actor Kevin Spacey said in a two-minute video played to an audience in Beijing. Stepping into his role as the American president in the Netflix political drama, he talked of his "jealousy" of Chinese people who would see "amazing deals" on Singles Day.
Watch: Kevin Spacey - aka President Frank Underwood - promotes Singles Day for TMall/Jack Ma
"I am the President of the United States, Frank J. Underwood. And tonight, I wanted to take a moment to say hello to all of you out there - and to wish you a happy Singles Day."
"If this Singles Day is the excuse you've been waiting for to spoil yourself in a little online shopping, then I must say I'm more than a little jealous," he said.