Lego stops asking why people make bulk orders after protests of its treatment of Chinese artist Ai Weiwei
Danish toymaker says it will no long ask customers why they are buying large numbers of its bricks
Lego has dropped restrictions on bulk orders after it was accused of censoring dissident Chinese artist Ai Weiwei when it refused to sell him toy bricks for a new project.
The Danish toy company faced a media storm for denying Ai, known for his criticism of China’s rights record, the bricks in October.
Lego said at the time it had a long-running policy of not fulfilling bulk orders or donating bricks if they knew they would be used as part of a “political agenda”.
READ MORE: Chinese artist Ai Weiwei to collect Lego from fans around world for artwork after toy firm refuses to sell him bricks on ‘political grounds’
Lego said in a statement on Tuesday it would stop asking people why they wanted its bricks.
It did not refer directly to the Weiwei order, but acknowledged that the rules “could result in misunderstandings or be perceived as inconsistent”.
Customers wanting to build public displays out of Lego bricks would now only have to make it clear that the company did not endorse the project, it added.