The advert in Beijing’s Dongzhimen Station calling for family elders to show more respect to unmarried young people. Members of the group that are running the advert initially had a bolder approach, but it was rejected by the advertising company and officials. Photo: SCMP Pictures The advert in Beijing’s Dongzhimen Station calling for family elders to show more respect to unmarried young people. Members of the group that are running the advert initially had a bolder approach, but it was rejected by the advertising company and officials. Photo: SCMP Pictures
The advert in Beijing’s Dongzhimen Station calling for family elders to show more respect to unmarried young people. Members of the group that are running the advert initially had a bolder approach, but it was rejected by the advertising company and officials. Photo: SCMP Pictures

Young, single and proud: advert in Beijing subway station asks parents to stop pushing for marriage

Group of singletons tries novel approach to get their message across to older generation

Topic |   China Society
The advert in Beijing’s Dongzhimen Station calling for family elders to show more respect to unmarried young people. Members of the group that are running the advert initially had a bolder approach, but it was rejected by the advertising company and officials. Photo: SCMP Pictures The advert in Beijing’s Dongzhimen Station calling for family elders to show more respect to unmarried young people. Members of the group that are running the advert initially had a bolder approach, but it was rejected by the advertising company and officials. Photo: SCMP Pictures
The advert in Beijing’s Dongzhimen Station calling for family elders to show more respect to unmarried young people. Members of the group that are running the advert initially had a bolder approach, but it was rejected by the advertising company and officials. Photo: SCMP Pictures
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