Jiang Yilei received 12m yuan in funding in March. Photo: SMP Pictures Jiang Yilei received 12m yuan in funding in March. Photo: SMP Pictures
Jiang Yilei received 12m yuan in funding in March. Photo: SMP Pictures

The online celebrities making a mint in China

‘Ordinary’ people with strong personalities and outspoken views are attracting huge followings online — and with it lucrative advertising deals

Jiang Yilei received 12m yuan in funding in March. Photo: SMP Pictures Jiang Yilei received 12m yuan in funding in March. Photo: SMP Pictures
Jiang Yilei received 12m yuan in funding in March. Photo: SMP Pictures
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