Taiwanese beekeepers battle to cash in on pure honey buzz
Climate change and bee disease hamper industry growth, making it difficult to capitalise on rising demand

Taiwanese beekeeper Jiang Hwan-bin tends his hives under a shady starfruit tree, producing pure honey for a rapidly growing market of health-conscious consumers.
Jiang’s family has been keeping bees for 80 years and he manages 500 hives in the northwest county of Hsinchu. In total, his family tends around 2,000 hives across northern Taiwan.
A string of food safety scandals in Taiwan has driven demand for clean, traceable produce, with pure honey seen as particularly beneficial – whether stirred into water as a summer thirst-quencher or used as a sugar substitute in desserts.


But although domestic appetite is voracious and outstrips supply, keeping prices high, beekeepers say it is hard to fully capitalise on demand as climate change and disease hamper expansion.
This year alone saw a series of typhoons and an unusually cold January affecting early blossoms.
Jiang, 54, who sells most of his produce through his shop in Hsinchu under the name “Ah-bin Pure Honey”, said his production fell 30 per cent this year due to the adverse conditions.