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China

First Ikea, now Muji: shoppers in China make themselves right at home in department store

In the mainland’s biggest city, trying out the furniture is taken to a higher level

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Let’s sleep on it. A shopper takes a nap while another checks his phone at Muji’s flagship store in Shanghai. Photo: Sohu.com
Kinling Loin Beijing

Photos of Chinese shoppers eating and napping on a furniture displays in shops have gone viral online, according to a mainland report.

The photos captured inside Japanese apparel and housewares retailer Muji’s flagship store in China – on Huaihai Lu, Shanghai’s main shopping street – were shared on China’s microblogging platform Weibo on Wednesday.

In one photo, a man is fast asleep on a lounge chair while another man is scrolling his phone while sitting on a bean bag sofa inside the 3,438-square-metre megastore.

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“I think it’s all right to sit because everyone else is sitting around,” a woman surnamed Jin told the Yangcheng Evening News, adding that she enjoyed sitting and dozing on Muji’s sofas every time she visits the store.

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A child sitting on a sofa was being fed snacks and water by his grandmother, but no Muji staff came forward to stop them, the report said.

Signs placed near the furniture read: “Only for shopping experience, please do not take a long rest.”

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