End of the road for art school graduate who named street after himself
Ge Yulu apologises for putting up signs as part of project while Beijing academy puts black mark on his record

A top Beijing fine arts academy has put a black mark on the record of one of its graduates after he named a street after himself as part of his final-year project.
“The student has severely disrupted the teaching order, living order and public order ... After discussions the academy decided to give Ge Yulu a demerit,” China Central Academy of Fine Arts said in an online statement.
Ge, 26, graduated from the academy this year and as part of his experimental arts studies put up several street signs with the characters “Ge Yu Lu” on an unnamed road in the eastern district of Chaoyang in 2013.

Lu means road in Putonghua and the signs were so convincing that they were quickly mistaken as official. Residents, deliverymen and even online map services soon adopted the name for the thoroughfare, which takes about 10 minutes to walk end to end.
Ge documented the process over the years and presented the work in a graduate exhibition last month.
