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China

Travel Frog game helps China’s harried millennials find their inner peace

Japanese game finds its audience in a highly competitive society where stability and opportunity have become ever more elusive

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On Weibo, China’s Twitter-like social media platform, the topic #TravelFrog# has received more than 1.96 billion views. Photo: Bloomberg
Associated Press

Wang Zhuyin studies 10 hours a day preparing for a series of tests to obtain a United States physician’s licence. But like millions of young Chinese adults, the 26-year-old has found a new way to cope with the pressure: an online game about a frog.

A frog that is perpetually on holiday.

Wang’s diversion, the Japanese mobile game Travel Frog, has attracted a massive following in China by speaking to a desire for a more passive existence among harried young people that some have termed “Buddhist style” for its desired goal of Zen-like serenity.

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The game has only two scenes, a loft home and a courtyard where users can collect clover leaves to buy food and other travel supplies for their frog. There is not much else a user can do, either. The virtual frog randomly spends time reading a book at home, eating or going on holiday around Japan. Since users have no control over their frog’s behaviour, waiting takes up most of the playing time.

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“When your frog goes sightseeing, there is nothing you can do but go with the flow,” said Wang, a native of the hi-tech centre of Hangzhou, outside Shanghai.

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