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Chinese megacity Tianjin promotes plan to remove advertising hoardings

Authorities follow Beijing’s lead with campaign to tear down rooftop billboards and other signage across the city

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Advertising hoardings are ubiquitous in Tianjin, but the city government is planning to get rid of many of them under a campaign to clean up the urban skyline. Photo: Handout
Sarah Zhengin Beijing

Another major Chinese metropolis is conducting a citywide campaign to tear down illegal advertising signs in a bid to clean up the urban skyline, according to state media.

Authorities in Tianjin, a northeastern port city outside Beijing, said they would launch an initiative to tighten control over hoardings along major roads to tackle the “chronic disease” of urban management, Xinhua reported on Saturday.

The move would include the removal of rooftop advertising, signs and logos, and standardisation of billboards on public facilities in downtown areas, and along motorways and other major routes into and out of the city, they said.

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The campaign in Tianjin includes the removal of rooftop advertising, signs and logos, and standardising hoardings on public facilities in downtown areas, and along major routes into and out of the city. Photo: Handout
The campaign in Tianjin includes the removal of rooftop advertising, signs and logos, and standardising hoardings on public facilities in downtown areas, and along major routes into and out of the city. Photo: Handout
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An official from Tianjin’s appearance and garden management committee said the city would continue to explore urban management methods to “resolutely curb a rebound in illegal advertising”.

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