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ChinaPeople & Culture

Anger over Sichuan earthquake-themed model photo shoot

Organisers cancel event after criticism of plans to take pictures of models amid rubble to mark the 10th anniversary of the disaster that killed 69,000 in southwest China

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A file picture of a memorial to the Sichuan earthquake in 2008. Photo: Simon Song
Keegan Elmerin Beijing

A social media channel in China has been strongly criticised online for promoting a photo shoot with attractive models on the theme of the Sichuan earthquake, a newspaper reported.

The channel on the messaging app WeChat invited photographers to pay 999 yuan (US$157) to take pictures during the shoot called “Blooms in the Rubble”, marking the 10th anniversary of the disaster, Beijing Morning Post reported.

The shoot was to take place in the middle of this month at an abandoned coal mine to the west of Beijing and feature four models, the article said.

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An advert for the shoot said the aim was to create a contrast between the rubble created by the earthquake and the “full modern flavour of beautiful women” to create “sparks”.

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The 10th anniversary of the earthquake, which killed more than 69,000 people, is on May 12.

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