Lan Haoyi, known online as Lan Pu Lan, introduces a product while filming at his home in Beijing. Photo: AFP

China’s male online cosmetics stars and a booming new industry

As make-up for men becomes increasingly popular – and lucrative – Chinese companies are finding new faces to promote their products

Topic |   China Society

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Lan Haoyi, known online as Lan Pu Lan, introduces a product while filming at his home in Beijing. Photo: AFP
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