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China society
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Chinese millennials ‘falling out of cars’ in search of internet fame

‘Falling stars’ challenge attracts Chinese millennials hoping to go viral and a mocking response from more down-to-earth citizens

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The latest viral “falling stars” internet challenge among China’s “crazy rich Asians” has been mocked by a series of satirical memes, this one from a Shanghai firefighter.
Zoe Low

Two Chinese women stopped their car on a pedestrian crossing in a busy city centre and, as they got out, one of them dropped her Gucci handbag, a pair of red-soled, high-heeled shoes, and an assortment of make-up on the street, spreading them around for effect.

She then lay face down, with her legs still inside the car, as her friend began to shoot video of her “fall”.

That was on Monday. On Wednesday, according to the Taizhou internet police force, the women, both surnamed Chen, were arrested for disrupting traffic and fined 150 yuan (US$21) and 10 yuan.

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Two women from eastern China were fined for violating traffic laws after taking part in the latest viral ‘falling stars’ internet challenge. Photo: Weixin
Two women from eastern China were fined for violating traffic laws after taking part in the latest viral ‘falling stars’ internet challenge. Photo: Weixin

The women, from China’s eastern Zhejiang province, were taking part in the latest viral internet “falling stars” challenge in the hope of gaining more followers on the live streaming platform Tik Tok.

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Known literally as the “flaunt your wealth” challenge in Mandarin, the trend originated in Russia and has recently taken off in China, where rich Chinese millennials are increasingly willing to spend on luxury goods, and letting the world know that they can.

Number of rich Chinese rises nearly nine-fold in decade, survey suggests

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