Chinese e-commerce giant JD.com felt the effect of consumer power after it sent orders out in boxes with a sexist advertising slogan on the top. Photo: AFP

China’s JD.com kills sexist make-up promotion after online backlash

  • ‘If you do not put on lipstick, how are you different from a man?’ backfires amid accusations of making fun of women
  • JD.com said 1,000 boxes featuring offending slogan were sent to consumers
Topic |   China Society

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Chinese e-commerce giant JD.com felt the effect of consumer power after it sent orders out in boxes with a sexist advertising slogan on the top. Photo: AFP
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