Dolce & Gabbana cancels show in China after celebrities and models boycott over founder Stefano’s ‘racist online outburst’ and controversial ad campaign
- Designer Stefano Gabbana says his Instagram account was hacked and apologised following screenshots of him apparently calling China ‘a country of s***’
- That followed an ad campaign that featured a Chinese woman struggling to eat pizza, spaghetti and an oversized cannoli with chopsticks
Italian fashion house Dolce & Gabbana has cancelled its biggest promotional event of the year in China after Chinese celebrities and models deserted the brand following an alleged racist outburst by one of its founders and a controversial advertising campaign.
The brightest lights in the fashion firmament were expected to attend The Great Show in Shanghai on Wednesday night but the event was called off earlier in the day after an Instagram user called “diet prada” posted a screenshot of an online conversation from the Instagram account of designer Stefano Gabbana in which China was described as “a country of s***”.
The online conversation appeared to be in response to complaints that the fashion powerhouse’s latest campaign “DG Loves China” was racist. The campaign had come under fire for showing a Chinese woman in a red D&G dress trying to use chopsticks to eat pizza, spaghetti and a giant version of the Italian pastry cannoli.
Gabbana said his Instagram account had been hacked and he was sorry for what happened. He said he loved China and Chinese culture.
The company also issued an apology to “China and Chinese people”, but it was not enough to save the event, as models refused to walk in the show and celebrities cancelled their appearances.