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Coconut milk gives you bigger breasts, Chinese drink ad insists

  • Packaging and adverts for Coconut Palm product show large-chested women frolicking in skimpy tops, in echo of its 2017 commercials
  • Company investigates after ‘tone-deaf’ ads prompt disbelief on Weibo

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The adverts for the Coconut Palm drink feature women frolicking on a beach. Photo: Weibo

A popular Chinese coconut milk manufacturer has again come under fire for adverts and packaging which claim that its beverage will make women’s breasts grow bigger.

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Adverts for the Coconut Palm coconut milk drink feature several large-chested women dressed in skimpy tops alongside slogans such as “drink one can every day, [your] curves will excite people, whiter and more plump”, “genuine Coconut Palm coconut juice, I drank from small to big” and “drinking more coconut milk every day can make [your] breasts fuller”.

Photos of the women also feature on the drinks’ distinctive black packaging, which was updated for 2019. Television commercials for the company – which made similar claims in adverts two years ago – also showed several large-chested women frolicking on a beach.

But viewers quickly voiced their doubts over whether coconut milk actually has any breast-enlarging properties.

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“When I first saw the advert, I thought some netizen had just Photoshopped it. It’s only now that I realised it was actually true and not someone joking around,” read one comment on Weibo, China’s equivalent of Twitter.

Many Weibo users also expressed disappointment that a well-established brand would resort to such gimmicky marketing. “The old brand has been around for so many years, and still needs to do this!” one person wrote.

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