Breast size unaffected by coconut drink, Chinese maker admits after ads fall flat
- Risqué slogan repurposed into message of empowerment for women and girls
- New advertising shows females of all ages
The Chinese beverage company which claimed its coconut milk would enlarge women’s breasts has bowed to public pressure and replaced its offending advertising campaign with a more wholesome, less misleading, version.
Xu Dongdong, a representative from Hainan Coconut Palm Group, also admitted to local media on Wednesday that his company’s product did not have breast enlarging properties.
Coconut Palm was criticised on Weibo, China’s version of Twitter, for its adverts featuring large-chested women in skimpy tops alongside slogans such as “drink one can every day, [your] curves will excite people, whiter and more plump”, “I drink from small to big” and “drinking more coconut milk every day can make [your] breasts fuller”.
An investigation into the ads, which were taken down on Wednesday, is underway by the Industrial and Commercial Bureau of Longhua district, Haikou city in the southern Chinese province of Hainan.
Coconut milk gives you bigger breasts, Chinese drink ad insists
This is not the first time Coconut Palm has been criticised for its risqué ads and questionable claims. In 2017 similar adverts for its papaya juice featured large-chested women in bikinis with the slogan “when I’m full of papaya I’m ample-chested”.
The new commercial, published on the company’s Weibo page on Thursday, has repurposed the “from small to big” slogan into a message of female empowerment.
Young girls and women are now shown holding cans of the beverage through all stages of life, regardless of breast size.
“At primary school, mum told me to drink it,” a young female character says in the ad.