Advertisers reportedly paid as much as US$112,000 for ads on Mimeng’s site, one of China’s most popular social media platforms. Photo: SCMP Pictures

The unmaking of Mimeng: the rise and fall of China’s polarising social media empress

  • She cooked up ‘poisonous chicken soup for the soul’ and profited from ‘selling anxiety’
  • The controversy – and fake story – she created in her quest for ‘clickbait’ ultimately did her in
Topic |   China Society

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Advertisers reportedly paid as much as US$112,000 for ads on Mimeng’s site, one of China’s most popular social media platforms. Photo: SCMP Pictures
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