Chinese firm Wahaha sorry for label claiming milk drink could make breasts bigger
- Company has stopped producing the packaging carrying a ‘consumer quote’ saying its Vitamin A&D Calcium Milk can help enlarge cup size from A to D
- Advertising on product popular with children has been widely criticised as misleading and inappropriate
![The label reads: “When I was in high school, someone in my class said drinking Vitamin A&D Calcium Milk can help [your cup size] grow from A to D. That started a craze in our class and all the girls starting drinking it.” Photo: Handout](https://cdn.i-scmp.com/sites/default/files/styles/1200x800/public/images/methode/2019/03/06/f05b7aac-3ff3-11e9-b20a-0cdc8de4a6f4_image_hires_192747.JPG?itok=1eW4lrVv&v=1551871670)
Public outrage has forced Chinese beverage giant Hangzhou Wahaha to remove a “consumer quote” from the packaging of a milk drink that said it could enlarge breasts from an A cup to a D.
The advertising on Vitamin A&D Calcium Milk – a popular drink for children – has been widely criticised as misleading and vulgar on social media this week.
The label on the bottle reads: “When I was in high school, someone in my class said drinking Vitamin A&D Calcium Milk can help [your cup size] grow from A to D. That started a craze in our class and all the girls starting drinking it.”
Claiming to be a real quote from a consumer, it is accompanied by an illustration of two schoolgirls playing a game of cat’s cradle.
But it has met with a backlash from consumers, who have complained it is misleading and inappropriate for a product targeting children to carry a message about breast enhancement.
Wahaha, the largest beverage maker in China, apologised on Tuesday, saying it had stopped producing the packaging.