Avengers: Endgame draws 3 million Chinese fans for Marvel-ous midnight show
- Superhero blockbuster breaks box office records across the country, taking US$115 million in presales alone
- Film is latest instalment in the Marvel Cinematic Universe series which has been running since 2008
More than 3 million people packed cinemas across China on Wednesday for special midnight screenings of Avengers: Endgame, and for many of the dedicated fans watching the latest instalment in the Marvel Studios series it was a bittersweet experience.
“I have seen many first screenings. It’s normal for the audience to scream or applaud, but for this one, many people were crying, and the crying grew louder and louder, which I didn’t expect at all,” a man from Zhengzhou, Henan province, told Pearvideo.com. “Without any exaggeration, I give it 10 points.”
Liu Minjian, a cinema manager in Hangzhou, capital of east China’s Zhejiang province, told the Qianjiang Evening News that in the 25 years he had been in the business it was “the craziest midnight screening I have ever seen”. The theatre showed the film on each of its 11 screens.
The midnight screenings were shown in 82 per cent of the nation’s cinemas and watched by 3.04 million people.