A weekend promotion by German keyboard maker Cherry that targeted male gamers ended up in bad-tempered exchanges and apologies. Photo: Sam Tsang

Chinese gamers threaten keyboard maker Cherry with boycott after storm over giveaway aimed at ‘men only’

  • German company apologises and promises to investigate bad-tempered online exchanges with followers after promotion goes off the rails
Topic |   China Society

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A weekend promotion by German keyboard maker Cherry that targeted male gamers ended up in bad-tempered exchanges and apologies. Photo: Sam Tsang
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