A weekend promotion by German keyboard maker Cherry that targeted male gamers ended up in bad-tempered exchanges and apologies. Photo: Sam Tsang
Chinese gamers threaten keyboard maker Cherry with boycott after storm over giveaway aimed at ‘men only’
- German company apologises and promises to investigate bad-tempered online exchanges with followers after promotion goes off the rails
A weekend promotion by German keyboard maker Cherry that targeted male gamers ended up in bad-tempered exchanges and apologies. Photo: Sam Tsang
