Around 10 billion litres of baijiu were consumed last year, most of it in China. Photo: AFP

Hard sell? Chinese spirit makers hope to give the world a taste for baijiu

  • The traditional spirit is an integral part of Chinese life, but winning over new fans abroad may prove to be an uphill struggle
  • Some compare the taste to a ‘rocket blasting to heaven’ but others are less complimentary about the ‘liquid razor blades’
Topic |   Food and Drinks

TOP PICKS

Around 10 billion litres of baijiu were consumed last year, most of it in China. Photo: AFP
READ FULL ARTICLE