A man and a child sit in front of a Versace advertisement in Shanghai in February 2008. Photo: AP

China’s online army shows foreign brands who’s in charge

  • Companies from Versace to Calvin Klein have been forced to apologise after being slammed by Chinese internet users for identifying Hong Kong as a country
  • Chinese buyers account for at least a third of current luxury sales and two-thirds of the industry’s growth
Topic |   Luxury in China

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A man and a child sit in front of a Versace advertisement in Shanghai in February 2008. Photo: AP
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People walk past a Swarovski store in Beijing on Monday. Photo: EPA-EFE

Swarovski becomes latest luxury brand to apologise to China for calling Hong Kong separate country on website

  • Move comes after apologies by Versace, Coach and Givenchy over labelling of Hong Kong, Taiwan and Macau
  • Jewellery company also loses support of brand ambassador, Chinese actress Jiang Shuying
Topic |   Luxury in China

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People walk past a Swarovski store in Beijing on Monday. Photo: EPA-EFE
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