Kazakh actress Reyizha Alimjan’s fashion choices sparked a social media storm in China last month. Photo: Weibo

What Chinese women wear: debate reveals battle between freedom and tradition

  • When Kazakh actress Reyizha Alimjan arrived in Shanghai last month wearing jeans and a camisole it reignited a long-running debate over who gets a say on how Chinese women should dress
  • Fashion choices that would be regarded as unremarkable in Europe or North America are often seen as outrageous in the world’s most populous nation
Topic |   China Society

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Kazakh actress Reyizha Alimjan’s fashion choices sparked a social media storm in China last month. Photo: Weibo
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Atelier Intimo is among the Chinese lingerie brands sold at Xinlelu, a multibrand lingerie store in Shanghai. Its owner, Yilei Wu, says: “The most important thing for foreign brands that come to China is to understand Chinese ideas of ‘sexiness’.”

What’s sexy in China? Women buying lingerie spurn Victoria’s Secret for homegrown brands

  • Even as US intimate wear giant grows in China, women in leading cities such as Shanghai are rejecting its branding and buying more feminine Chinese lingerie
  • Local lingerie makers understand better what the sophisticated younger Chinese customer wants – comfort and a more unisex look – a store boss says
Topic |   Fashion

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Atelier Intimo is among the Chinese lingerie brands sold at Xinlelu, a multibrand lingerie store in Shanghai. Its owner, Yilei Wu, says: “The most important thing for foreign brands that come to China is to understand Chinese ideas of ‘sexiness’.”
READ FULL ARTICLE