Liu Wen, an ambassador for Coach, said she would cut ties with the US brand after it “hurt the national feelings of the Chinese people” with a T-shirt that implied Hong Kong was a country. Photo: Simon Song

Stars, luxury brands and China’s perilous patriotic tightrope

  • A few words on a T-shirt or misjudged meme in heightened political times can be enough to stir up the outrage of internet users and attract unwanted official attention
  • Celebrities and brands are increasingly nailing their one-China colours to the mast to guard against a backlash
Topic |   China Society

TOP PICKS

Liu Wen, an ambassador for Coach, said she would cut ties with the US brand after it “hurt the national feelings of the Chinese people” with a T-shirt that implied Hong Kong was a country. Photo: Simon Song
READ FULL ARTICLE