The Story of Yanxi Palace had international appeal. Photo: Handout

How a new generation of online storytellers is helping to spread the word about Chinese culture

  • The growing international popularity of romances or martial arts epics may prove more effective than state-sanctioned efforts to assert soft power
  • Such efforts include the global spread of state media news bureaus and the use of Confucius Institutes to teach language and culture
Topic |   China’s soft power

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The Story of Yanxi Palace had international appeal. Photo: Handout
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