Movie-goers queue to watch The Rise of Skywalker at a mall in Beijing on Friday. Photo: AFP

Star Wars struggles to woo cinema-goers in a market far, far away: China

  • As fans elsewhere lined up for days to see The Rise of Skywalker, it was a different story in country where most don’t have nostalgic bond with the films
  • Disney has stepped up efforts to gain viewers in the world’s fastest-growing movie market, but there are significant obstacles
Topic |   Star Wars
Movie-goers queue to watch The Rise of Skywalker at a mall in Beijing on Friday. Photo: AFP
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