Taiwan’s Health Minister Chen Shih-chung holds a placard on virus prevention featuring Zongchai, the ministry’s “spokesdog”. Photo: AFP Taiwan’s Health Minister Chen Shih-chung holds a placard on virus prevention featuring Zongchai, the ministry’s “spokesdog”. Photo: AFP
Taiwan’s Health Minister Chen Shih-chung holds a placard on virus prevention featuring Zongchai, the ministry’s “spokesdog”. Photo: AFP

Taiwan uses cuddly mascots like ‘spokesdog’ in coronavirus prevention campaign

  • Government agencies have embraced cute animals to tackle disinformation and ease public anxiety
  • In contrast, authorities in mainland China are using stern slogans and waging a ‘people’s war’

Topic |   Coronavirus pandemic
Taiwan’s Health Minister Chen Shih-chung holds a placard on virus prevention featuring Zongchai, the ministry’s “spokesdog”. Photo: AFP Taiwan’s Health Minister Chen Shih-chung holds a placard on virus prevention featuring Zongchai, the ministry’s “spokesdog”. Photo: AFP
Taiwan’s Health Minister Chen Shih-chung holds a placard on virus prevention featuring Zongchai, the ministry’s “spokesdog”. Photo: AFP
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