Taiwan’s Health Minister Chen Shih-chung holds a placard on virus prevention featuring Zongchai, the ministry’s “spokesdog”. Photo: AFP
Taiwan uses cuddly mascots like ‘spokesdog’ in coronavirus prevention campaign
- Government agencies have embraced cute animals to tackle disinformation and ease public anxiety
- In contrast, authorities in mainland China are using stern slogans and waging a ‘people’s war’
Topic |
Coronavirus pandemic
Taiwan’s Health Minister Chen Shih-chung holds a placard on virus prevention featuring Zongchai, the ministry’s “spokesdog”. Photo: AFP