HK museums to start global publicity campaign in Liverpool
Arts officials hope to gain exposure for city's art collections and artists, starting with UK biennial
Government museums hope to boost their global standing and raise local artists' profiles by participating in more global arts events abroad.
Hong Kong's drive for global exposure begins at the 7th Liverpool Biennial next month - the first time the city is taking part in the British city's festival of contemporary art.
Hong Kong's Museum of Art is curating an exhibition called All Are Guests in the "City States" section of the biennial.
"We hope to have more curatorial exposure internationally to promote Hong Kong artists as well as the brand of the Museum of Art," said Louis Ng Chi-wa, assistant director for heritage and museums in the Leisure and Cultural Services Department, which runs the city's museums.
The city's participation in the Liverpool event, which costs HK$3.2 million, is a collaboration between LCSD and the Arts Development Council.
The Arts Development Council has recently been criticised for joining forces with M+, a visual culture museum that will form part of the West Kowloon arts hub, to participate in next year's Venice Biennale without first consulting the arts community.
The LCSD says its plans for global museum promotion do not currently target M+.