(From left) Korean models Hoon Lee, Song Doo-hwan and Zenki show off the Longines Saint-Imier Collection. Photo: Woody Wong

Charmaine Sheh takes the stage at Longines' watch launch


TVB actress Charmaine Sheh Sze-man is one of the most hard-working celebrities in show business. And why not? Some of her jobs - just like the one on Monday where she helped launch Longines' new store - may seem so effortless that Sheh is probably making some people jealous.

Wearing a black Ermanno Scervino tube dress, Sheh modelled watches from the Saint-Imier collection - which is inspired by the brand's origin - alongside three well-groomed Korean models, Hoon Lee, Song Doo-hwan and Zenki.

Kevin Rollenhagen, managing director of The Swatch Group Hong Kong, and Longines Hong Kong vice- president Karen Au Yeung were also present at the opening. It is the brand's 180th anniversary and the new store on Lee Garden Road, Causeway Bay - its sixth in Hong Kong and Macau - has a minimalist design featuring lacquered wooden structures and marble floor.

As a thank you for her attendance Sheh was given a stainless steel and pink gold Saint-Imier watch encrusted with 72 diamonds - something to add to her watch collection, which consists of gifts and a few expensive pieces she has bought as treats for herself.

This article appeared in the South China Morning Post print edition as: Charmaine Sheh gets up to the minute with stylish new watch collection from Longines