US firm to sell bird's-nest in China
Company expects stringent American standards to make its product popular
It may be akin to selling snow to the Inuit, but a US company has become the first in North America to export bird's nest soup products to China.
Golden Nest, which is based in Arcadia, Los Angeles county, was one of nine California companies exhibiting their products at the Natural Products Expo Asia 2012 (NPEA) at the Hong Kong Convention Centre yesterday.
For a decade Golden Nest has been providing bird's nest soup products that have been inspected and/or licensed by the United States' Food and Drug Administration (FDA), Department of Agriculture, and Fish and Wildlife Service.
The products are also tested and analysed by an independent FDA-approved laboratory.
With this level of quality control, the company's founder and chief executive Jemmy Pranyoto believes its products will sell well on the China market.
Pranyoto said customers valued the fact the product was sourced in the United States, with an American label guaranteeing it was genuine and of high quality.