Eslite bookstore's 24-hour model fails in Hong Kong's tough market
Taiwanese book chain's first store in HK changes hours to meet business reality - lack of sales
The new Taiwanese mega bookstore in Causeway Bay has revised its round-the-clock operations after a month-long trial.
The rationale behind that decision could be summed up in a talk by Eslite founder and chairman Robert Wu Ching-yu at the University of Hong Kong: "Running a bookstore in Hong Kong, I believe, requires a little more shrewdness and a little less romance."
The three-storey store at Hysan Place now closes at 11pm daily. As of next month, it will stay open until 2am from Thursdays to Saturdays and on the eves of public holidays.
The revised hours mark a departure from the 24-hour model on which Eslite's domestic outlets are based three days a week.
"We need to strike a balance between readers' expectations and business reality," Catherine Wang Po-chi, chief operating director of the Causeway Bay store, said yesterday.
The store is Eslite's first outside Taiwan since Wu founded the chain in 1989. Launched on August 11, it has already received some 1.2 million visitors.
During the first month, it was open 24 hours from Thursdays to midnight on Sundays. "The moving scene of Hong Kong readers enjoying a moment of quiet reading after the closing of mass transport is what we saw at our Dunnan branch in Taipei in the past," said Wang, Wu's chief lieutenant in Hong Kong.