French fashion house Longchamp flew in top model Kate Moss when it opened its store in Central last year. For the grand opening of its flagship store on Canton Road, Tsim Sha Tsui, this Wednesday, celebrity model Coco Rocha was booked.
The model officiated at the store opening in the afternoon and was also at the party later in the evening.
She was joined by actresses Carina Lau Kar-ling from Hong Kong and Gao Yuanyuan from the mainland.
A Longchamp tent was set up for the party in the car park near Harbour City mall, overlooking Victoria Harbour. Neon light boxes of the brand's logo placed along the harbourfront became a popular prop for fans to take photos.
Rocha was seen soaking in the evening view at her VIP table. In high spirits, she chatted with fans and posed for photos with them.
Though it was not her first time in Hong Kong, the model said she enjoyed the city's vibe.