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Hong Kong

Make a video and cash in on YouTube

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Photo: Reuters
Ernest Kao

Struggling as a young person to find that dream career? No, don't write a book - make a video. And if it sells, you might find yourself very comfortable, financially.

Auman Yick, 18, a Chinese University law student, has been making videos for Google as part of its video-sharing site's YouTube Partner Programme since it launched in Hong Kong last year.

"It's hard to put a finger on what the audience wants nowadays, but I do it as a hobby," Yick told the South China Morning Post yesterday.

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The partner programme shares advertising revenue with its "partners" in exchange for producing proprietary content that helps the site generate traffic and views - a process it calls monetisation.

The Hong Kong programme was launched last July, but its US counterpart has been around since 2007.

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Whole careers have since been built around YouTube. Channels such as Epic Meal Time and RealAnnoyingOrange have gone on to become franchises in their own right.

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