Dragonair unveils new uniforms for flight attendants
Dragonair passengers will see their flight attendants don something different from today as the airline rolls out a new uniform for its 3,000 frontline staff. Women will now wear a one-piece dress, while men will see an olive-coloured jacket and vest replace the previous 13-year-old uniform. The signature red and blue scarf will vanish.
Dragonair passengers will see their flight attendants don something different from today as the airline rolls out a new uniform for its 3,000 frontline staff.
Designer Eddie Lau Pui-kai said the airline's dragon logo had been incorporated into the cut of the dress, the men's jacquard jacket and the collar design of the women's jacket. Lau, who also designed the uniform for sister airline Cathay Pacific, said he hoped passengers would associate the two airlines with each other when they saw the new uniform.
It is Dragonair's fourth uniform since the airline was established in 1985.
Dragonair chairman John Slosar said the new uniform suited the airline's image of being "young, expanding and energetic".
He denied the change was part of an effort to relaunch the airline brand, but said the company wanted to make passengers feel more like Cathay and Dragonair were one family.