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Update | Adultery website attacked as threat to Hong Kong family life

Ashley Madison dating platform caters for married people with a wandering eye

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Ashley Madison founder and chief executive Noel Biderman. Photo: Avid Life Media

The founder of a dating agency promoting extra-marital affairs has rejected criticism that it could lead to “broken families” in Hong Kong.

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Ashley Madison, a website aimed at married individuals with a wandering eye, has had global success in nearly 30 countries worldwide. It now aims to expand into the Chinese market when it arrives in Hong Kong at the end of the month.

It has already made inroads into Asia after its successful launch in Japan - where a million members signed up within its first two months of operation.

However, the cheats’ charter now faces some opposition from angry church groups and family value organisations in Hong Kong. They say the company’s promotion of adultery is unethical and immoral.

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Reverend Lawrence Lee, the Chancellor of the Catholic Diocese of Hong Kong, told the the website would be harmful to the family as a social institution.

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