How China Citic Bank International is giving underprivileged children a chance to learn
China CITIC support for our campaign shows community spirit that has seen underprivileged children get the opportunity to excel in studies
China Citic Bank International is no stranger to charity. Starting in 2008, the bank partnered with St James' Settlement to create the Citic Bank International Knowledge Angel Project, which provides free tutorial classes for underprivileged families.
The programme receives matching grants from the Social Welfare Department's Partnership Fund for the Disadvantaged. and by 2011 had provided classes to more than 700 students.
So it's only natural that China Citic Bank has contributed to Operation Santa Claus for the past three years.
The bank is "committed to ploughing back resources to meaningful causes ... to demonstrate its care and concern for Hong Kong's underprivileged," CEO Office director Zoe Lau said.
"We have had great pleasure in contributing to the community spirit of Operation Santa. It is true that small changes can lead to something big," referring to the theme of the 2014 campaign, "Small Change, Big Change".
Launched in 1988, Operation Santa Claus will raise money for 20 beneficiaries in six areas this year, including youth, the elderly and people with mental and physical disabilities. The campaign, which has raised more than HK$13 million in donations so far, is organised by the South China Morning Post and RTHK.