Fed up with cold calls to your mobile phone? You can tell marketing firms what you really think in a government-commissioned survey to determine whether new regulations are needed. "We are about to commission a consultant to conduct a survey with a view to soliciting the views of the public, the business sector and the industry on the regulation of [person-to-person telemarketing] calls, as well as the employment and business situations of the industry," said a paper presented to lawmakers by the Commerce and Economic Development Bureau yesterday. The survey is expected to be completed in the first half of this year. The Unsolicited Electronic Messages Ordinance regulates the sending of commercial electronic messages, including pre-recorded phone messages, short messages and emails. It requires senders to provide an unsubscribe mechanism for recipients. That, however, does not cover person-to-person telemarketing calls, which are instead subject to self-regulatory codes of conduct by various trade associations. One concern for the government is the economic implications of tightening the rules - some 20,000 employees were involved in cold-calling back in 2009. Such calls were the subject of 1,215 complaints and inquiries received by the bureau and the Office of the Communications Authority last year, down from 2,010 three years ago. However, a report by the privacy commissioner last August revealed nine out of 10 Hongkongers were inconvenienced by person-to-person calls and suggested a "don't call" register similar to one set up for pre-recorded calls. The commerce minister Greg So Kam-leung reportedly later wrote to the privacy commissioner, Allan Chiang Yam-wang, questioning the reliability of the report and complaining that his bureau had not been consulted.