For travellers around the world, its more than 200 million reviews and holiday tips are invaluable in deciding where to stay, eat and visit. But as TripAdvisor celebrates its 15th anniversary, the website has revealed its most helpful user of all - Hong Kong-based American Brad Reynolds. Reynolds, 37, director of a learning centre in Fo Tan, has written 3,200 reviews, making him the website's most prolific reviewer. He has given his take on hotels, restaurants, shops and tourist attractions in more than 30 countries. The Oklahoma native lived in London and Manila before moving to Hong Kong about nine years ago. He posts reviews under the name BradJill ; Jill is his wife. "We do all our travels together and we had actually been using TripAdvisor - reading reviews, forum entries - as early as 2006," Reynolds said yesterday. He joined in 2009, but it was only during a trip to St Petersburg the following year that he decided to start posting reviews. "We received so many good tips that we thought maybe we should start contributing, too" Reynolds said. Critiquing holiday destinations as well as places in Hong Kong was now a part of his normal routine, he said. "It's an enjoyable hobby." The couple go on about four big trips a year, each lasting a week or two, with shorter breaks throughout the year. His best review was for a game reserve in South Africa, while one of the worst travel experiences was a wine tour in the Napa Valley in California. Some of the best travel tips he has read were for a small café in Budapest and a recommendation to visit a small New Zealand town called Katikati to see its large colourful murals. The worst were for highly rated restaurants that turned out disappointing. When Reynolds uses the site to find a good hotel, his method is to not read the best and worst reviews but to go for the average ones with consistent service. His top Hong Kong tips are a small Italian restaurant in Sheung Wan and a trip on the Star Ferry. For many travellers, consulting TripAdvisor is a must when choosing a hotel. But in recent years, it has been marred by claims of fake reviews and businesses trying to manipulate ratings by offering discounts for positive posts. In December, Italy's competition regulator fined TripAdvisor €500,000 (HK$ 4.7 million) after complaints of false and misleading reviews. The company vowed to appeal against the decision. A TripAdvisor spokeswoman said a survey of members found that 95 per cent felt that the reviews they read accurately reflected their experience. "We also have what we call 'honesty in numbers'," she said. "We have hundreds or thousands of reviews of many hotels and attractions, so you know that it's going to tell it like it is. They may not always be … consistent, as neither are people's opinions."