MTR orders safety warning on advertising poster for new Madonna album
A poster advertising pop star Madonna's latest album faced being banned from MTR stations over fears that children would injure themselves by copying the superstar's pose, her record said.
A poster advertising pop star Madonna's latest album faced being banned from MTR stations over fears that children would injure themselves by copying the superstar's pose, her record label has revealed.
A spokeswoman from Universal Music Hong Kong said that one of two posters submitted to the MTR for display faced being rejected unless a warning was added.
The image shows Madonna's face bound with black leather string. The MTR feared that children who copied the pop star faced a risk of strangulation.
The other poster which was given the green light, the spokeswoman said, depicts the 56-year-old pop queen wearing a red top over what appears to be a one-piece leopard-pattern swimsuit.
”We were told to only use the one with her lying on the floor. But we wanted to use both [of them],” the record company spokeswoman told the South China Morning Post.
The source said the record label was told by the third-party advertising agency they hired to place the advert that the MTR raised concerns as the image might encourage children to imitate it, posing a health risk.