Soft focus: Hong Kong police replace iconic officer with ‘milk tea man’ as Facebook mascot
Police force risks inviting further ridicule with the introduction of ‘Kong’ the cartoon canteen man who serves milk tea and reports officers’ gossip
Milk tea, a local classic, is the new signature of the official police Facebook page with the departure of chief superintendent Steve Hui Chun-tak from the force’s public relations bureau.
Police unveiled their new Facebook mascot yesterday, replacing the animated depiction of the officer popularly known as “Four O’clock Hui Sir” with a cartoon “milk-tea man” named Kong. From now on he will prepare and serve the ubiquitous drink at the force’s headquarters canteen and report gossip or stories from officers.
READ MORE: Hong Kong police Facebook avatar and spokesman who found fame during Occupy Central leaving post
A police source told the Post that the Facebook page will feature a comic book story each week in which Kong, as the main character, will convey anti-crime messages.
“Milk tea is a classic drink that we cannot live without in daily life,” the source told. “We want to use it as a link to bond with the community and attract young supporters as they love reading comics.”
【薪火相傳】要沖出一杯濃香幼滑嘅奶茶，需要用心投入，努力嘗試，仲要吸收前人嘅經驗同智慧先會成功。今日（2015年12月18日)，區展秋總警司區Sir正式接手成為警察公共關係科主管，仲同許Sir一齊沖奶茶畀傳媒朋友飲，喻意將PPRB過往優良嘅...
Posted by 香港警察 Hong Kong Police on Friday, December 18, 2015
The force’s new public relations man, chief superintendent Joseph Au Chin-chau, might feature in video clips as well.